About ICON Lodging
ICON Lodging

About Us

We Focus on creating Shareholder Value for our partners and investors

About The Company

Building a Legacy of Hospitality Excellence

Laser Focused

Laser Focused is simply the best way to describe ICON Lodging‘s commitment to creating value, delivering projects on time, and maintaining a high level of profitability for our hotel projects. The secret to our success is actually not a secret at all, it is a conscientious effort to continually build on the core values developed early on as a family business. As our Mission & Vision evolved to grow into one of the top hotel companies in the nation, we were able to keep those core values intact. ICON understands that with every project completed or every guest room rented, our clients and hotel guests can appreciate the way we deliver true hospitality.

Future & Growth

Future and Growth, while embracing our core values we continually focus on accomplishing calculated yet aggressive growth. This vision has allowed us to carefully plan around both macro and microeconomic cycles to keep the growth trajectory steady. Our plans include strategically planning our growth with our key franchise partners to enter into high-barrier to entry markets both regionally and nationally. We have also developed key partnerships with capital both on the equity and debt sides to make our projects a win-win-win for all parties involved.

5,400+
Hotel Rooms Managed
$1.2B+
Total Asset Valuation
12
States of Operation
ICON Lodging
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Family-Founded, Nationally Recognized
Roots dating back to the 1980s
ICON Lodging
Hospitality
Development & Management
history

History

ICON Lodging was created by combining many family-owned and operated hotels, whose roots date back to the 1980s. ICON Lodging’s success is due in great part to the company’s hands-on approach. Their grassroots beginnings of living and working in a mom-and-pop hotel with their families have provided a tremendous foundation of core values for the company’s ongoing success and future growth.

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Mission & Vision

Our Mission at ICON Lodging is to maintain a highly respected hotel company while enhancing and growing our reputation by providing a superior guest experience. At ICON Lodging, we turn our vision into reality, one decision at a time.

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Growth Strategy

Our long-term growth strategy is to expand our portfolio of hotels at a steady pace during not only robust economic cycles but more importantly, during turbulent economic cycles. We feel this can be achieved by making sound acquisitions and developments, capitalizing on favorable market conditions, and working with great franchise partners who are ready to help make our vision a reality.

Our People

Our Executive Team

Piyush Patel
Piyush Patel
Managing Partner

As a Managing Partner of ICON Lodging, Mr. Patel is actively involved in the development, construction, and management of the company’s limited-service hotels.

Nimesh R. Patel
Nimesh R. Patel
Managing Partner

Nimesh Patel has over 16 years of hotel industry experience and serves as ICON Lodging’s Chief architect of hotel acquisitions, development, dispositions, and d...

Eric Mills
Eric Mills
Vice President of Operations

Eric was named Vice President of Operations for ICON Lodging in September 2016. Prior to that, he oversaw the day-to-day operations of a portfolio of hotels in...

Trushar Bhakta
Trushar Bhakta
Vice President of Corporate Affairs

Mr. Bhakta serves as Vice President of Corporate Affairs with ICON Lodging. Mr. Bhakta is a second-generation hotelier who has been involved in the business fro...

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Jessica Holt
Comptroller

Jessica brings over 20 years of accounting experience to the ICON Lodging team. She has a BBA in Accounting from Kennesaw State University. Jessica started...

Brett McMillin
Brett McMillin
Regional Director of Operations

As the Regional Director of Operations, Brett is responsible for overseeing the day-to-day operations for ICON Lodging’s mixed portfolio of Hilton, Marriott, IH...

Pamela Mims
Pamela Mims
Corporate Director of Sales and Marketing

Pamela brings over 22 years of experience in the hotel industry, having worked with renowned brands from Hilton, Marriott, IHG and Choice Hotels. Throughout her...

Amalie Lopez
Amalie Lopez
Regional Director of Operations

As Regional Director of Operations, Amalie is responsible for overseeing the day-to-day operations for ICON Lodging’s mixed portfolio of Hilton and Marriott pro...

Trusted Across the Hospitality Industry

verified Our Core Values

At ICON Lodging we strongly believe our core values influence

every decision we make resulting in a highly respected hotel company.

From every investment decision to every guest interaction, our values are the compass that guides ICON Lodging's continued growth and excellence.

ICON Lodging
Hospitality
Development & Management

What We Stand For

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Integrity
We do what we say and say what we do — in every relationship and every decision.
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Growth Mindset
Steady portfolio expansion through calculated, strategic acquisitions.
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Partnership
Win-win relationships built with franchisors, capital partners, and guests.
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Hospitality Excellence
Delivering superior guest experiences at every property we operate.